After a period of declining sales, a recently reinvigorated Barbie is ready for her big-screen debut. Not just for Robbie and Gerwig, neither of whom has ever produced a movie on this scale, but also for Mattel. It’s also the most anticipated movie of the summer- if not the year-which means a lot is riding on Barbie. If you are wondering whether Barbie is a satire of a toy company’s capitalist ambitions, a searing indictment of the current fraught state of gender relations, a heartwarming if occasionally clichéd tribute to girl power, or a musical spectacle filled with earworms from Nicki Minaj and Dua Lipa, the answer is yes.
But like Barbie, the movie’s existence is an exercise in contradictions. Maybe the movie would be an idiosyncratic, subversive, even feminist take on the doll, not just a commercial for Mattel.
When it was announced in 2021 that Greta Gerwig, who directed the Oscar-nominated coming-of-age stories Lady Bird and Little Women, would helm Barbie, fans were confused, surprised, and delighted.
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